China Paradise Electronics (formerly known as Yongle Electronics), founded in 1996, is the third largest domestic home appliance retailer in China and one of the top 10 Chinese retailers and chains. At present, China Paradise has developed over 200 outlets in 74 cities in Shanghai, Beijing, Tianjin, Jiangsu, Zhejiang, Guangdong, Fujian, Henan and Sichuan. By the end of 2005, China Paradise has become one of the leading domestic home appliance retailers by its sales value of 12.2 billion Yuan and 50,000 kinds of selling products. China Paradise was also positioned No.162 on Top 500 Chinese Enterprises in the same year.